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As the official Google Partner, DiggiMinds Web is your expert in crafting high-performing SEM (Search Engine Marketing) campaigns. With years of experience in digital marketing, we deliver tailored advertising strategies that drive real results.
Formerly known as Google AdWords, Google Ads is the world’s largest advertising platform—accessible to businesses of all sizes and budgets. It allows you to reach customers through targeted advertising across Google Search, Display, Shopping, YouTube, and more.
We begin with a strategic plan tailored to your ideal client profile (“Avatar”) and market research to ensure success. Using Google’s rich targeting capabilities, we define:
Geographic targeting (e.g. Andorra, neighbouring countries)
Demographics (age, gender, interests)
Ad scheduling based on analytics insights
Budget models: CPC (cost-per-click) or CPM (impressions), depending on campaign goals
Ad formats: search ads, display banners, video ads, shopping ads, app promotion—all aligned to your objectives.
Search Campaigns: Target users actively searching for your services.
Display Campaigns: Visual ads shown on Google-affiliated websites.
Video Campaigns (YouTube): Boost brand recognition and reach.
Shopping Campaigns: Perfect for e-commerce businesses to showcase products visually.
App Campaigns: Promote mobile apps across Google’s network.
Local Campaigns: Reach users in or visiting Andorra looking for your services.
Transparent management: Always know your budget, performance, and campaign status.
Continuous optimisation: Weekly/monthly fine-tuning and A/B testing to maximise ROI.
Local insight: Deep understanding of the Andorran market and its business environment.
Phase | What We Do |
---|---|
Discovery | Client interview, market & audience analysis |
Strategy | Define channels (Search, Display, Shopping, etc.), budget, ad formats |
Campaign Build | Create ad copy, design assets, target settings, and tracking setup |
Launch | Review, approve, and deploy campaigns |
Monitoring | Daily or weekly performance tracking and optimisation |
Reporting | Clear monthly performance reports with actionable insights and next steps |
If you’re looking to boost visibility, attract qualified leads, and improve ROI with Google Ads in Andorra—DiggiMinds Web is here to help.
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